“Bridging Worlds” focused on combining current and future business environments, new business models, the Internet of Things, disruptive technologies and unique ideas that are particularly relevant for marketing, media, advertising and customer communication. - DMEXCO 2015 - Digital Marketing Expo & Conference, 

This week on Franchise Today co-hosts Stan Friedman and Paul Segreto welcome as their guest, Steve Baxter, Managing Director of eKomi, Inc. North America. Focusing on challenges facing many small businesses today, Steve discusses how social commerce technology is used to enable trust, increase sales, reduce returns & complaints and drive organic traffic. This is the world of reviews and recommendations. From a larger perspective it's also the world of protecting the brand.

Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes.