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@dro | "Promoting Indian Literature in a Global Market"


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"I believe that Indian literary works often struggle to match the popularity of Western counterparts, reason being that even within India, due to a lot of factors, English dominates the literary market and Western books benefit from global marketing and strong publishing networks and established branding. Additionally, there are many Indian readers which perceive Western literature as more refined or universally influenced, from colonial history to general global pop culture."
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