In Part 2 of Megan’s conversation with Pez Elial, longtime Doba supplier, ecommerce coach, and founder of Pezlogic, the two break down the tactical side of building a profitable online store. From finding the right niche to pricing with precision, Pez reveals the exact formulas, metrics, and marketplace insights that separate casual sellers from consistent earners.
Following Part 1, this episode dives into the mechanics: how to test product ideas, which platforms are driving the highest ROI right now, and why three overlooked margins can make or break your bottom line. Whether you’re launching your first Shopify store or fine-tuning an established business, this conversation gives you a clear roadmap for growth, rooted in data, not guesswork.
ChaptersStart] Setting the Stage: Megan recaps Part 1 and previews this episode’s focus on product selection, pricing strategy, and profit margins.
01:51 The Art of Product Discovery: Pez explains how to identify trending products and pair timing with problem-solving for long-term success.
03:48 Platforms that Pay: A look at TikTok, Temu, and other fast-growing marketplaces delivering strong ROI for modern sellers.
05:26 Pricing That Protects Profit: Pez breaks down his three-margin formula for sustainable growth—and why skipping one can sink your store.
14:32 Tracking What Matters: The essential KPIs every ecommerce entrepreneur should monitor daily to stay ahead of trends and costs.
Links and Resources:- Doba.com – Official site
- PezLogic Website
- Start an Online Business – Masterclass
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