Drop The Mic with Jason Hunt

Kris Rudeegraap, Co-Founder and CEO of Sendoso, joins Drop The Mic to break down how experiential marketing, personalized gifting, and AI-driven strategies are transforming sales and customer engagement.

Kris shares real-world stories and proven strategies that help businesses cut through the noise, create memorable experiences, and leverage direct mail in a digital-first world. From gifting a rack of ribs to sending rubber chickens — Kris explains why human connections still win deals.

We dive into:
🎯 How to use gifting to stand out and close deals
📈 The rise of AI in marketing and direct mail
🎁 Why thoughtful experiences drive customer loyalty
💡 The future of experiential marketing, including drone delivery

Whether you're in sales, marketing, or business development — this episode will inspire fresh ways to engage your audience and convert leads.

Time Stamps:

[02:30] - Experiential marketing stories: Helicopter rides & concerts
[04:30] - The before, during, and after strategy for events
[06:50] - Creating memorable booth experiences vs. being forgettable
[08:50] - Kris explains Sendoso and how gifting changes sales
[11:30] - Real-world examples: Real estate, enterprise sales, and client retention
[13:00] - Why companies prefer Sendoso over Amazon for gifting
[15:50] - The psychology of receiving physical gifts (reciprocity effect)
[16:10] - Craziest gifts sent: Traeger grills, drones, and rubber chickens
[17:30] - CRM integration and automating follow-ups after delivery
[18:10] - How Sendoso and Kris’s team leverage AI in sales & marketing
[20:30] - The truth about direct mail: Flat vs. dimensional mailers
[22:20] - Using gifting in every stage of the marketing funnel
[24:15] - Attribution, ROI, and why follow-up is everything
[26:00] - AI’s future impact on direct mail and customer engagement
[27:30] - Smart Gifting: How AI tailors messages and delivery
[29:10] - Is drone delivery part of Sendoso’s future?
[30:10] - Personal branding vs. business branding
[30:50] - Sendoso’s global scale and Kris’s final thoughts

CONNECT & SUPPORT:

🌐 Website: https://jayhunt.social
🎥 YouTube: https://www.youtube.com/@jayhuntofficial

Sponsor: https://chatello.ai

Kevin Bulmer, founder of NSM Brand Media and the voice behind the No Schedule Man, joins Jason Hunt on Drop The Mic to unpack the power of storytelling, personal branding, and authentic connection in a noisy digital world.

From his roots in radio to navigating the evolution of digital marketing, Kevin shares real-world insights on how entrepreneurs can amplify their brand story while balancing AI tools with human emotion. The episode dives into strategies for emotional marketing, the ROI of storytelling, and why your personal brand might be your most valuable asset in 2025.

Whether you’re a marketer, small business owner, or creator, this conversation is packed with actionable takeaways to help you connect, engage, and grow.

• 00:32 – Why long intros kill engagement and podcasting lessons from radio
• 04:50 – Kevin’s journey from radio to motorsports to marketing and speaking
• 08:15 – Why personal branding matters more than ever in the AI era
• 09:01 – Building authenticity: How to blend your story with your business
• 13:34 – The real estate example: Mixing professional and personal content
• 17:43 – Overcoming perfectionism and imposter syndrome with repetition
• 20:09 – Instagram’s new “trial” content feature and testing content publicly
• 27:38 – The importance of storytelling and crafting a brand story
• 31:27 – Emotional connection vs. top-of-mind awareness in marketing
• 35:21 – Is traditional media still a good investment?
• 39:00 – The role of AI: Amplification tool or creativity killer?
• 42:39 – Why storytelling and emotional connection will always win in marketing
• 43:00 – Where to connect with Kevin Bulmer online

SUPPORT AND CONNECT:

Website: ⁠https://jayhunt.social

YouTube: https://www.youtube.com/@jayhuntofficial

Jonathan Mast is an AI strategist and digital marketing expert. He joins Drop The Mic to break down how AI is reshaping the marketing landscape. With years of agency experience and a deep understanding of automation, Jonathan shares how businesses can use AI to enhance efficiency, improve content creation, and scale operations without losing the human touch.

We dive into:🚀 How AI is streamlining agencies & helping businesses scale
🧠 The balance between AI automation & human creativity
📢 Why transparency matters in AI-powered customer interactions
✍️ How businesses can train AI to match their unique brand voice

Jonathan and Jason discuss the challenges of AI adoption, how agencies can future-proof their operations, and whether traditional marketing agencies are becoming dinosaurs. This episode is packed with insights for agency owners, marketers, and business leaders looking to navigate the AI revolution.

Episode Timestamps:
[02:30] - How AI is transforming digital marketing
[06:50] - Real-world case study: How AI helped an agency scale
[09:00] - Addressing AI skepticism & resistance to change
[12:20] - Why AI won’t replace humans, but will reshape jobs
[15:45] - The art of AI prompting: How to train AI to match your brand voice
[19:30] - How AI is changing the search landscape & Google's stance on AI content
[23:15] - The future of AI-powered customer interactions & chatbots
[27:40] - The role of AI in email marketing automation
[30:55] - Should agencies fear AI or embrace it?
[35:10] - AI vs. DeepSeek: Comparing AI platforms for marketers
[38:25] - The future of marketing agencies in an AI-dominated world

This episode is a must-listen for agency owners, marketers, and business leaders looking to integrate AI without losing authenticity. Tune in now and learn how to future-proof your marketing strategy! 🚀

SUPPORT AND CONNECT:

Website: ⁠https://jayhunt.social

YouTube: https://www.youtube.com/@jayhuntofficial

Travis Stephenson is a serial entrepreneur who has built and sold businesses, including a Messenger automation company, and now teaches entrepreneurs how to create scalable digital products. In this episode of Drop The Mic, Travis shares his insights on leveraging AI, building an audience from scratch, and why a business that doesn’t serve your lifestyle isn’t worth running.

We dive deep into:

If you're looking to scale your business, leverage AI, and create digital products that actually make an impact, this episode is for you.

[00:00] - Introduction: Meet Travis Stephenson
[02:30] - From CrossFit gym owner to digital entrepreneur
[05:45] - Why Travis sold his Messenger automation company
[10:15] - The shift from software CEO to digital product creator
[15:30] - How AI is reshaping marketing and business operations
[20:45] - The Paid Masterclass Method: How to package and sell knowledge
[26:15] - Using AI to automate content creation and marketing
[32:30] - The resurgence of newsletters and why big brands want them
[38:45] - The biggest mistakes entrepreneurs make when launching digital products
[44:00] - How to turn knowledge into revenue through community-driven learning
[50:15] - Future predictions: AI’s impact on business over the next five years
[55:00] - Where to connect with Travis and learn more

This episode is packed with value for digital marketers, entrepreneurs, and anyone looking to build a scalable, AI-powered business.

SUPPORT AND CONNECT:

Website: ⁠https://jayhunt.social

YouTube: https://www.youtube.com/@jayhuntofficial

Francois Beaudry’s journey from electronic warfare analyst to the founder of Via Communications is nothing short of remarkable. In this episode of Drop The Mic, Francois shares how he transitioned from a military career to building a thriving digital marketing agency in Quebec. He dives into the challenges of scaling an agency, the importance of strong systems, and how mentorship shaped his path.

The conversation explores how Francois leverages AI to boost efficiency, manage his businesses, and transform client results. From adopting innovative SEO strategies to scaling ad campaigns for high-ticket clients, Francois offers actionable insights for entrepreneurs and marketers alike.

Episode Highlights:

Francois’s real-world strategies and candid advice make this episode a must-listen for agency owners, entrepreneurs, and anyone navigating the fast-changing digital landscape.

SUPPORT AND CONNECT:

Facebook:  https://www.facebook.com/huntspeaks

Instagram:  https://www.instagram.com/jayhuntofficial 

TikTok: https://www.tiktok.com/@jayhuntofficial 

Twitter: https://twitter.com/jayhuntofficial 

LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ 

Website: https://jayhunt.social

YouTube: https://www.youtube.com/@jayhuntofficial

Episode sponsored by Chatello.ai

Dr. Jeremy Weisz, the host of the Inspired Insider podcast, has recorded over 1,000 episodes and built a legacy of connecting with industry leaders. In this episode of Drop The Mic, Dr. Weisz shares his insights on leveraging podcasting as a tool for mentorship, relationship building, and business growth.

The discussion covers everything from the evolution of podcasting to embracing AI for efficiency, the importance of focus in business, and overcoming the shiny object syndrome. Dr. Weisz’s actionable tips and real-world examples make this episode a must-listen for entrepreneurs, marketers, and aspiring podcasters alike.

Episode Highlights:
[00:32] – The power of podcasting for mentorship and shortcuts to success
[03:08] – How curiosity fuels effective podcasting and business growth
[04:27] – Lessons learned from interviewing over 1,000 guests
[06:40] – The human side of successful entrepreneurs
[08:26] – Niche exploration: Why narrowing your focus matters
[12:00] – Insights into longevity and lessons from the Blue Zones
[14:27] – Is podcasting a saturated market? Dr. Weisz’s perspective
[19:15] – Building a strong podcast support system
[23:37] – Leveraging AI for podcasting efficiency and innovation
[31:43] – Common challenges entrepreneurs face, from focus to lead generation
[34:21] – Avoiding shiny object syndrome in a world of AI tools
[37:15] – Advice for aspiring podcasters: Simplify and start

Dr. Weisz’s expertise and approachable insights make this episode a valuable resource for anyone looking to elevate their podcasting game, navigate business challenges, and embrace the future of AI in content creation.

SUPPORT AND CONNECT:

Facebook:  https://www.facebook.com/huntspeaks

Instagram:  https://www.instagram.com/jayhuntofficial 

TikTok: https://www.tiktok.com/@jayhuntofficial 

Twitter: https://twitter.com/jayhuntofficial 

LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ 

Website: https://jayhunt.social

Alex Melen is a digital marketing expert, entrepreneur, and co-founder of SmartSites, one of the largest digital agencies with a team of over 400. Known for his strategic approach to marketing, Alex shares insights on building a nimble agency, adapting to rapid industry changes, and the crucial role of authenticity in today’s noisy, AI-driven market.

This episode delves into Alex’s approach to navigating the digital landscape—from his strategies for achieving a meaningful ROI at conferences to the importance of personal branding in a world where AI content and automated lead gen services are becoming commonplace. Alex offers advice on maintaining authenticity in client interactions, insights on leveraging AI effectively, and how adaptability has been key to his agency’s growth.

[00:03] - Alex on traveling and speaking at international events
[02:45] - Getting the most out of conferences and ROI tips
[06:03] - The “trade show funnel” and engaging attendees authentically
[08:28] - The challenges of measuring true ROI at conferences
[10:18] - Personal branding vs. automated approaches in a crowded digital space
[18:02] - Using AI effectively without sacrificing content quality
[29:52] - How AI might disrupt search and the implications for businesses
[35:00] - Why adaptability is the key to survival in a rapidly changing world
[38:18] - Alex on avoiding spam tactics and the importance of authenticity
[40:51] - The value of personal brand in a world of AI-driven interactions

Alex also shares his views on the future of AI in marketing and why personal connections and human touchpoints will always hold unique value. Tune in for an in-depth look at navigating AI, conferences, and brand building in today’s digital era.

SUPPORT AND CONNECT:

Facebook:  https://www.facebook.com/huntspeaks

Instagram:  https://www.instagram.com/jayhuntofficial 

TikTok: https://www.tiktok.com/@jayhuntofficial 

Twitter: https://twitter.com/jayhuntofficial 

LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ 

Website: https://jayhunt.social

Jeff Greenfield is a visionary in innovative marketing and growth strategies, with three decades of experience building and leading successful teams. Known for leveraging cutting-edge technology to elevate marketing efforts, Jeff shares his deep understanding of the intersection between strategy, technology, and entrepreneurship. This episode explores Jeff's journey through the evolution of marketing, the impact of new tech on strategic growth, and how businesses can stay ahead of the curve in a fast-changing digital landscape.

It's a deep dive into harnessing technology to drive marketing innovation, practical insights on growth strategies, and the importance of adaptability in today’s business environment. Join us as Jeff shares expert advice on scaling businesses, integrating new marketing technologies, and the secrets behind sustainable growth in a competitive market.

OUTLINE:

Here are the timestamps for the episode:

(00:00): Introduction to Jeff Greenfield
(04:12): Jeff’s journey in marketing and technology
(08:47): The role of innovation in modern marketing
(14:20): Building and leading successful teams through change
(20:30): How new technology is transforming marketing strategies
(26:55): Practical growth strategies for businesses of all sizes
(32:18): Staying ahead of the curve in a digital-first world
(38:42): Advice for entrepreneurs navigating the future of marketing

For anyone looking to elevate their marketing strategy with the latest in technology and innovation, this episode is a must-listen.

SUPPORT AND CONNECT:

Facebook:  https://www.facebook.com/huntspeaks

Instagram:  https://www.instagram.com/jayhuntofficial 

TikTok: https://www.tiktok.com/@jayhuntofficial 

Twitter: https://twitter.com/jayhuntofficial 

LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ 

Website: https://jayhunt.social

Pete McPherson is an entrepreneur, AI strategist, and the founder of TopicalMap.ai, with a deep understanding of SEO and content strategy. With a background in building multiple SaaS products and over 75 websites, Pete shares his journey of trial and error in entrepreneurship, along with insights on AI’s role in SEO, creating topical authority, and scaling digital projects.

Episode Highlights:

[00:44] - Pete’s journey from accounting to becoming an entrepreneur.
[05:56] - The failures that shaped Pete’s entrepreneurial career.
[12:58] - Building resilience and avoiding the stress of failure.
[23:13] - What is Topical Map AI and how it helps content creators.
[26:41] - Understanding topical authority and its impact on SEO.
[37:24] - The future of AI in content creation and SEO.
[40:52] - How AI is transforming various aspects of life and business.

Pete also offers valuable insights on how to pivot in business, how AI can streamline SEO research, and actionable tips for anyone looking to leverage AI and SEO strategies in their digital marketing efforts. This episode is packed with real-world advice and tools to help you grow your business through content strategy and AI integration.

SUPPORT AND CONNECT:

Facebook: https://www.facebook.com/huntspeaks

Instagram: https://www.instagram.com/jayhuntofficial

TikTok: https://www.tiktok.com/@jayhuntofficial

Twitter: https://twitter.com/jayhuntofficial

LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/

Website: https://jayhunt.social

https://merged.ca

George Sutherland is an SEO recruitment specialist with a background in IT and a deep understanding of artificial intelligence. With extensive experience in helping companies find top SEO talent, George shares his insights on AI’s role in recruitment, maintaining human touch, and the future of digital workplaces.

Episode Highlights:

[00:01:30] - George’s journey from IT to becoming an SEO recruitment expert.

[00:04:00] - The role of AI in modern recruitment.

[00:07:00] - Differentiating tasks between AI and humans in hiring.

[00:10:30] - How AI can streamline administrative tasks in recruitment.

[00:14:00] - The importance of maintaining a human touch in hiring.

[00:17:30] - Strategies for effectively finding SEO talent.

[00:21:00] - Tips for navigating LinkedIn and avoiding spam.

[00:24:30] - The power of referrals in SEO recruitment.

[00:27:30] - Challenges and limitations of using AI in recruitment.

[00:30:00] - AI’s role in content creation and editing.

[00:33:00] - Must-have tools for SEOs in 2024.

[00:36:00] - Predictions for the future of AI in recruitment.

George also delves into his personal experiences, offering valuable insights and practical advice for anyone involved in SEO, recruitment, or interested in the future of AI. This episode is filled with actionable strategies and real-world examples to help you navigate the evolving landscape of digital recruitment.

SUPPORT AND CONNECT:

Facebook: https://www.facebook.com/huntspeaks

Instagram: https://www.instagram.com/jayhuntofficial

TikTok: https://www.tiktok.com/@jayhuntofficial

Twitter: https://twitter.com/jayhuntofficial

LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/

YouTube Video: https://youtu.be/sTwlhT2otrg

Website: https://jayhunt.social

https://merged.ca