Dr. Holly Richmond, Founder of The Next Sex project, discusses in this Business Of Sex Podcast how leading edge technology and sex will create a better sexual and relationship experience for the average person.

What Dr. Holly Talks About

* Why Dr. Holly founded Next Sex and is writing her upcoming book, Next Sex: Mating, Relating and Masturbating in the New Age of Technology.

* The impact she believes sex tech will have on relationships and cultural mores.

* How does this will impact both those companies who are making sex tech products and retailers who sell them.

Dr. Holly Richmond

Holly Richmond combines 23 years of media experience with a Ph.D. in somatic psychology and expertise in sex therapy. She maintains a private practice in Los Angeles, CA and Portland, OR where she works with individuals and couples on the integration of sexual and somatic health.

DrHollyRichmond.com

SexAndTheSoma.com

Next-Sex.com

Finally the market is opening up and starting to see an opportunity to finance the Adult Industry. Entrepreneurs like Jason Maskell are willing to put in the time, energy and money to create his crowdfunding platform AdultXFunding as well as cull Investors. In this Business Of Sex podcast, Jason discusses his journey on making this happen.

What Jason Talked About

* Why Jason created AdultXFunding.

* What he means by "Crowd Funding For Grownups"

* His experiences good, bad or otherwise with getting investors interested in the sex industry.

* He is currently in his second round of equity investments. He tells us about this experience, and more importantly, what he has learned going through this process.

* Jason's three best tips for small to mid-sized adult companies or retailers looking for crowd funding and/ or investors.

About Jason Maskell

Workaholic entrepreneur and founder of the Crowdfunding platform for the global adult entertainment industry AdultXFunding.c

New sex tech or sex toy companies need to listen and take lessons from those companies that have managed to successfully stay in business for over 25 years. In this Business Of Sex podcast, Tom Stewart, CEO and Founder of Sportsheets International shares his wisdom, incite and very funny stories about his company's journey.

What Tom Stewart Talks About

(1) Why he is able to draw big crowds at his trade show booth.

(2) When and how he came up with the idea for Sportsheets.

(3) Some of his bigger challenges over the years getting Sportsheets to mainstream consumers.

(4) Tom discusses how he got his marketing and branding right.

(5) Tom's three best tips for new companies who want to get their product noticed.

Outside of adult retail and online stores, there are not many mainstream retail stores who will stock sex toys. Luckily LELO's Shannae Nitti tells us in this BOS podcast how she is opening the doors with her big picture thinking.

Shannae walks me through what "Modern Trade" looks like for an adult product and how listeners can apply this to their own businesses.

What Shannae Talked About

* How Shannae became the Business Development Manager for LELO Canada

* Shannae explains what modern trade is and how LELO is making its mark in mainstream retail.

* She gives a few examples of what LELO did right to get into retail stores.

* Shannae also gives us a few 'valuable lessons' LELO has learned in this process.

* Her three best tips for companies to getting their product into mainstream retail stores.

Find out how to maximize your media exposure from Denny Alexander, Marketing Communications Manager for We-Vibe and Standard Innovation. Denny goes through the four step process to help small to mid-sized adult products and retailers get great PR coverage who have a small marketing budget.

What Denny Talked About

How Denny became the Marketing Communication Manager for We-Vibe and Standard Innovation

Denny maps out his four step PR plan for small to mid-sized adult product and retail businesses.

Denny gives his three best tips for companies to get the word out.

About Denny Alexander

Denny Alexander is the Marketing Communications Manager for We-Vibe and Standard Innovation, where he is responsible for corporate communications, public relations, social media, and content. He has been with We-Vibe for 5 years, during which time the brand has captured a number of PR awards, including the PRWeek award for best technology campaign last year. Denny has nearly 20 years of marketing and PR experience and started his career in the film, television and entertainment industry.

Cathy Chapman, President of Lune North America joins the Business Of Sex podcast to talk about how Lunette managed to expand and grow their business to be in 40 countries on a limited marketing budget.

What We Talked About

(1) Cathy talks about how Lunette got it's start.

(2) How Lunette's marketing strategy changed as the company grew?

(3) What have been some of Lunette's biggest challenge about getting the word about the taboo topic of menstruation?

(4) Cathy's top three tips to other companies about marketing to women?

Dr. Carlen Costa is a Sexologist who has partnered with many adult products as their spokesperson. In this BOS podcast she discusses why it's important for a product to find the right-fit spokesperson; as well as ideas on how to make it an excellent working relationship.

What We Talked About

(1) A "typical" day in the life of a Sexologist.

(2) The many ways Dr. Carlen has worked with adult products and retailers.

(3) Dr. Carlen gives a few examples of adult products doing a great job working with her as a spokesperson.

(4) Why adult products understanding their demographic and what they want out of the Spokesperson relationship.

(5) Dr. Carlen's three best tips for adult products who want to work with a spokesperson.

Stephanie Keating, Marketing Brand Manager for We-Vibe discusses how We-vibe has positioned and differentiated itself as the world's leading couple vibrator.

In this podcast we discuss:

(1) As a brand manager for a multi-national company, what does a typical day look like for Stephanie.

(2) When a customer is looking at all their adult product options either in a retail brick-and-mortar store or online, how does the We-Vibe marketing team go about differentiating the We-vibe line of products from their competitors.

(3) Stephanie gives a few examples of what We-vibe has done to create effective brand strategy.

(4) What Is the process for rolling out new products so they are seen as distinct but still under the We-vibe umbrella.

(5) Stephanie gives her three best pieces of advice to those companies who want to effectively brand their product (but don't necessarily have the We-Vibe marketing dollars).

Listen as Steve Cooper co-founder of HitchedMag.com discusses how adult product companies can post sex-related articles to get the best in-bound marketing and SEO.

What We Talk About

(1) Why did he decide to start HitchedMag.com?

(2) Steve discusses how/ why/ when people read sex articles.

(3) What have been some of his biggest learnings in putting out sex-positive articles on his site?

(4) How he promotes sex-positive articles in his newsletters, social media and on his site.

(5) How do people react/ interact to sex-related articles and podcasts.

(6) What are Steve's three best tips for those adult products companies who want to put mainstream and SEO friendly content on their websites.

About Steve Cooper

Steve Cooper is a journalist and co-founder and editor-in-chief of Hitched, a service and lifestyle online magazine for married couples. Steve started his career at Entrepreneur magazine advancing from intern to managing editor of Entrepreneur.com—all the while researching and developing Hitched. Steve has done extensive freelance work either as editor, writer or contributor for Bloomberg, BusinessWeek, Forbes, TheStreet, The HuffingtonPost, AllBusiness.com and many more. Steve has also served as a consultant for several businesses.

Chia Chia Sun CEO of Damiva joins the Business Of Sex Podcast to discuss how adult products can secure Venture Capital funding. She discusses her experience on Canada's Dragon's Den and then how she managed to secure $1.2 million in Seed Funding.

What We Talk About

* What is Chia Chia's background story?

* Why did she create Damiva?

* Why did she decide to get venture capital financing?

* How did she go about getting investors interested in Damiva?

* What are her top three best pieces of advice for adult product companies looking to find venture capital?

About Chia Chia Sun

Chia Chia Sun is chief executive officer of Toronto-based Damiva, a women’s health company that makes natural menopausal products.

Ms Sun has three graduate degrees and her career has been spent in the pharmaceutical industry. A huge part of what Ms. Sun does is to educate women on menopause. About 25 per cent of the world’s population is in perimenopause [the stage just before menopause] or menopause. Her driving motivation is to help improve the lives of these women with Damiva's products, education and breaking down taboos.

Ms. Sun launched Damiva because she was frustrated that there weren’t any good vaginal dryness products in the marketplace. After learning that menopause lasts for the rest of her life, she wanted something safe and effective because she knew she would be using it for 30 years. So she co-invented a 100-per-cent natural vaginal lubricant, Mae; and labia moisturizer called Cleo.