New sex tech or sex toy companies need to listen and take lessons from those companies that have managed to successfully stay in business for over 25 years. In this Business Of Sex podcast, Tom Stewart, CEO and Founder of Sportsheets International shares his wisdom, incite and very funny stories about his company's journey.

What Tom Stewart Talks About

(1) Why he is able to draw big crowds at his trade show booth.

(2) When and how he came up with the idea for Sportsheets.

(3) Some of his bigger challenges over the years getting Sportsheets to mainstream consumers.

(4) Tom discusses how he got his marketing and branding right.

(5) Tom's three best tips for new companies who want to get their product noticed.