Drunk Marketing

Our buying decisions are often fueled by emotion - so it's no surprise that brands frequently leverage emotion to connect with customers and sell more products. This week we celebrate an emotional 21st birthday episode. Dancing happened.

Whether you're an emotional or logical shopper, choosing a trusted brand is a common theme when making a purchase. But how does a business build such trust? Tune in to episode 20 to find out.

Cute puppies weren't enough to soothe savage Prime Day shoppers. So what's a business to do when bad press occurs? This week we discuss PR disasters and give a few tips on what to do if you find yourself in the middle of your own PR nightmare.

If you don't have a marketing strategy for the upcoming holiday season, you're already too late. This week we talk holiday marketing, Chellsea swears extra hard and god bless America!

If you work in marketing, SEO is something that comes up on a daily basis—at least it should be. This week we lightly skim the surface of SEO, but mostly we bitch about fireworks.

Sure, video killed the radio star, but it has atoned for its sins over the past decade. This week we talk about the launch of IGTV and why marketers need to be integrating video into content strategies now more than ever.

Business to Business customers have been spoiled by the B2C experience. Is your B2B keeping up with the trends? This week we discuss how the B2B landscape has changed and how you can keep up.

How much would you have to be paid to give up social media? How about Internet search? This week we discuss a recent Planet Money piece on this exact topic and rank our willingness to give up six web-based tools.

After a relaxing week off, we're back but not necessarily better than ever. This week we informally talk about some of our favorite Twitter clap back moments. You probably won't learn anything but you might laugh a little.

Marketing can be a little overwhelming for small businesses. Whether you're just getting off the ground or you've been around the block a few times, this week's episode has some great tips & tricks.