Drunk On Social

Drunk On Social The Symposium- This Is How You Should Use TikTok, With Austin Armstrong- EP 37

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This Is How You Should Use TikTok, With Austin Armstrong

You will want to pay attention today. Tristan and Jeff are talking with Austin Armstrong, CEO and Co-founder of SocialtyPro, a full service organic digital marketing agency. He is sharing how he more than tripled his business by leveraging TikTok and how they help other businesses do the same.

Episode Highlights:

  • Who are you trying to reach? What are the emotional points that are going to cause them to want to reach out to you in the first place?
  • Austin explains an example of how he structures a TikTok video to get more backlinks to a website and how it qualifies the audience.
  • Socialty Pro starts with defining a buyer persona and then does competitor research, hashtag research, trending video and keyword research across the web.
  • Opening hook, providing value, and call to action are the three main aspects of planning video content.
  •  For real estate agents, Austin explains defining buckets of content and then following the three step approach. Next, build up social proof based on the videos that perform really well. 
  • Tristan asks, “For Socialty Pro, What are some of the best examples of tactics that have worked for clients that went through the roof?
  • Narcissist or Self Promoter? If you market yourself aren’t you a self promoter?
  • For a realtor, how do they differentiate themselves from each other on TikTok or any Social Media strategy?
  • What specific content does really well in the Real Estate space?
  • Jeff briefly reviews a geo-targeted playlist and how it is a lot simpler than a lot of people realize; It is probably under-utilized on TikTok.
  • How do you utilize the video strategy across Facebook, TikTok, YouTube, etc.?
  • Have you heard of Snaptick.app? Austin explains how to leverage it.
  •  Does removing a watermark really matter? Isn’t that helping the social platform out to leave it on?
  • What about Pinterest? Is it worth it? Where does it fit into the strategy? 
  • Don’t underestimate thousands of people seeing your face. That is psychological brand recognition that is going to stack upon everything.
  • How exactly do impressions work on Pinterest?
  • Who are some good people to follow to learn from and watch?
  • When it comes to YouTube, how do you grow it? How do you use the SEO strategy? How do you train the algorithm to understand who you’re trying to reach?
  • What are your goals for videos per day?  Is it enough?
  • Austin explains when you’re getting started how to figure out what works. 
  • Jeff shares how he saved himself a lot of time creating TikTok content. 
  • Austin shares his story about his Dark Horse marketing award from Video Marketing World in Dallas, TX.
  • Stay Tuned- an entire TikTok event will be happening via Drunk on Social - January 25th!

    • Resources Mentioned:

    • Drunk on Social Website: www.drunkonsocial.com
    • Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ 
    • Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/ 
    • Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ 
    • Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en 
    • Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents 
    • Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
  • Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents
  • Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
  • Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ 

    • Austin Armstrong from SEO & TikTok Marketing Agency  | https://www.tiktok.com/@socialtypro

    SnapTik.app - https://snaptik.app/en

    Joshua Moore - GingerMarketer  | https://www.tiktok.com/@gingermarketer

    Rachel Pedersen | https://www.tiktok.com/@themrspedersen

    Video Marketing World Conference | https://www.videomarketing.world/dark-horse-accelerator

    Megan Gersch- Web Design + Branding Expert  |https://www.tiktok.com/@megangersch?





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