On this episode, Sergio Picazo, CEO of CLTVTD Genetics / SMLZ, is joined by Joe Cimino, founder & cultivator, Good Greens. Hosts Tyreece & Alex discussed consumer education around "fire & gas" flower in the recreational cannabis market in California. Respectfully, the status quo is challenged with a lack of awareness due to the consumer not knowing the difference of what constitutes quality flower at a top shelf experience. There is ignorance at this immature state of the industry because the consumer is unaware of when a recognizable brand decides to package up a less than perfect run. Tyreece and Alex were able to visit Joe's indoor cultivation operation based in Downtown Los Angeles prior to this episode being recorded. Joe is a top tier cultivator who has the ability to drive the genetic potential through his high level of understanding using data analytics (crop steering) using the Aroya cultivation software + Teros 12 sensor by Meter Group. The curation passion project, SMLZ by CLTVTD, is our ability to showcase the genetics that were grown by cultivation partners in a co-branded supply chain awareness effort for the consumer to know where that flower came from. The goal is to showcase quality flower in small bud form at an affordable 1/2 oz price which came from a quality batch recognized by both the cultivator and nursery. The Terpene Education Chart specific to that cultivar explains the dominant 3 terpenes which can help the consumer understand what type of experience to expect from that cultivar.