In 2016, Belgium’s Drylock Technologies announced its partnership with the US’s Parasol Company, a subscription-based marketer of baby diapers. Parasol diapers are positioned as premium eco-friendlier lifestyle diapers that combine style and performance. The partnership will provide Drylock’s fluffless technology with the footing in the US market, the second largest diaper market globally.

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in