In this new podcast episode, I discuss how to maximize your sales potential with effective sales forecasting techniques.

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00:00 Intro 

00:40 Who is sales management and forecasting for? 

01:29 Step 1 - Understanding your business and market (demographics, competition, trends) 

06:40 Step 2 - Sales forecasting methodologies (Delphi method, causal modeling, time series) 11:05 Summary