In this episode of our podcast, Paul and I discuss the framework they've used to develop their business and achieve sales success. We share our personal stories of how we do our market research, develop unique value proposition (UVP) and execute a sales plan.  We provide insights on the strategies and tactics we've used to drive sales growth.   This is an episode you don't want to miss if you're looking for inspiration and practical tips to help you grow your business and reach your sales goals. Join us as we uncover the secrets of sales success and discover the framework for developing new business.