DTC Podcast

DTC Podcast | Bonus: The Math Behind Influence and Why Most Influencer Marketing Fails with Yash Chavan from SARAL

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In this Bonus episode of the DTC Podcast, we welcome back Yash Chavan, Founder & CEO of SARAL, the platform helping DTC brands turn influencer marketing into a structured, scalable growth engine.

If your current strategy feels like influencer roulette, this episode offers a smarter way.

Try SARAL https://getsaral.com/demo

You’ll learn:

  • Why most influencer programs fail—and how to fix it using SARAL’s Pyramid of Influence framework.
  • How to show up organically 3x per day in your ICP’s scroll sessions—without spending a cent on ads.
  • The power of performance tiers: seeding → ambassador programs → custom partnerships.
  • How SARAL’s AI assistant SIA helps scale personalized outreach without losing authenticity.
  • Why influencer content should power more than posts—think whitelisting, product pages, email, and more.

    • This episode is brought to you in collaboration with SARAL—your InfluencerOS for discovery, outreach, CRM, and analytics in one clean platform. Trusted by 250+ DTC brands looking to build real influence and cut CAC.

    Timestamps

    00:00 – Why influencer marketing is broken

    02:30 – Building brand awareness and mindshare

    05:45 – The pyramid of influence explained

    10:15 – How influencers move buyers into the market

    14:30 – Attribution challenges and why metrics mislead

    18:15 – Using AI to enhance influencer programs

    21:30 – Case studies: Obvi, Ridge, First Form & more

    25:00 – TikTok Shop’s role in influencer marketing

    27:30 – Reusing influencer content for maximum ROI

    29:45 – How to integrate influencer marketing with paid media

    Hashtags

    #DTCMarketing #InfluencerMarketing #EcommerceGrowth #BrandStrategy #DigitalMarketing #MarketingPodcast #SocialCommerce #TikTokShop #ContentStrategy #AffiliateMarketing

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