DTC Podcast

DTC Podcast | Ep 514: How Hestan Built a 40% Repeat Purchase Engine With Content & Plain Text Email | AKNF

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How does a luxury cookware brand maintain a 40% repeat purchase rate?

In this episode of The World’s Best Retention and Marketing Podcast, Christina Chonody, Senior Director of Marketing at Hestan, shares the high-performance tactics behind their content-led retention strategy. From culinary storytelling and chef partnerships to plain-text emails that outperform flashy designs, Hestan proves that real value—not discounts—drives repeat purchases.

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Listen to learn:

  • Why HTML-light emails often outperform design-heavy ones
  • How Hestan aligns paid ads and retention messaging across the funnel
  • What kind of content fails in acquisition but thrives in lifecycle marketing
  • How chef-driven storytelling builds trust and brand loyalty
  • Whether you’re running retention or brand, this is a must-listen for high-AOV growth in the DTC space.

    • Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtc

    Timestamps

    00:00 Repeat customer rate and long-term brand strategy

    02:00 Storytelling and chef partnerships at Hestan

    06:00 Why NanoBond cookware changes the cooking experience

    10:00 Building brand equity through email content

    18:00 HTML vs full design emails and their performance

    22:00 How paid and retention channels work together

    27:00 Email’s dual role in CRO and branding

    30:00 Strategic use of SMS and loyalty programs

    33:00 Segmenting by product line to scale

    36:00 Email’s impact on premium brand perception

    Hashtags

    #emailmarketing

    #retentionmarketing

    #cookwarebrands

    #dtcpodcast

    #brandstorytelling

    #contentmarketing

    #luxurybrands

    #ecommercegrowth

    #customerloyalty

    #emailstrategy

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