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DTC Podcast | Ep 527: How Sarah Hoffman Turned Maker Wine into a Canned Wine Brand You’ll See on United Flights and NBA Stadiums
Subscribe to DTC Newsletter – https://dtcnews.link/signup
Welcome to the DTC Podcast with Sarah Hoffman of Maker Wine — a deep dive into how Maker is rewriting the rules for wine. We cover:
Addressing canned-wine stigma with quality-first sourcing
Virtual tastings as a viral DTC engine
Omni-channel scaling from club to airlines
Smart SEO and content strategy for brand discovery
Key Takeaways:
Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Book a quick demo by August 1 to get your first month free and unlock a new incremental revenue channel before Q4: instant.one/dtc
Timestamps:
00:00 Introduction & Maker Wine’s Omnichannel Pivot
02:00 From Beer to Wine: Sarah’s Founder Story
06:00 Why Most Canned Wine Fails (And How Maker Does It Differently)
10:58 Virtual Tastings as a Growth Engine
16:59 From DTC to United Airlines: Maker’s Distribution Strategy
22:55 Retail Marketing & Wine Club Strategy
27:00 SEO, Creator Partnerships & Low Sugar Positioning
32:50 Expansion Plans & NBA Arena Partnerships
35:00 How Maker Showcases Diverse Winemakers
Hashtags:
#dtcpodcast
#makerwine
#cannedwine
#directtoconsumer
#founderstory
#beveragestartup
#wineclub
#virtualtasting
#retailstrategy
#seoformarketers
#ecommercestrategy
#winebranding
#femaleentrepreneurs
#omnichannelmarketing
#independentwinemakers
Subscribe to DTC Newsletter – https://dtcnews.link/signup
Advertise on DTC – https://dtcnews.link/advertise
Work with Pilothouse – https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter – @dtcnewsletter
Watch this interview on YouTube – https://dtcnews.link/video
View all episodes
Subscribe to DTC Newsletter – https://dtcnews.link/signup
Welcome to the DTC Podcast with Sarah Hoffman of Maker Wine — a deep dive into how Maker is rewriting the rules for wine. We cover:
Addressing canned-wine stigma with quality-first sourcing
Virtual tastings as a viral DTC engine
Omni-channel scaling from club to airlines
Smart SEO and content strategy for brand discovery
Key Takeaways:
Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Book a quick demo by August 1 to get your first month free and unlock a new incremental revenue channel before Q4: instant.one/dtc
Timestamps:
00:00 Introduction & Maker Wine’s Omnichannel Pivot
02:00 From Beer to Wine: Sarah’s Founder Story
06:00 Why Most Canned Wine Fails (And How Maker Does It Differently)
10:58 Virtual Tastings as a Growth Engine
16:59 From DTC to United Airlines: Maker’s Distribution Strategy
22:55 Retail Marketing & Wine Club Strategy
27:00 SEO, Creator Partnerships & Low Sugar Positioning
32:50 Expansion Plans & NBA Arena Partnerships
35:00 How Maker Showcases Diverse Winemakers
Hashtags:
#dtcpodcast
#makerwine
#cannedwine
#directtoconsumer
#founderstory
#beveragestartup
#wineclub
#virtualtasting
#retailstrategy
#seoformarketers
#ecommercestrategy
#winebranding
#femaleentrepreneurs
#omnichannelmarketing
#independentwinemakers
Subscribe to DTC Newsletter – https://dtcnews.link/signup
Advertise on DTC – https://dtcnews.link/advertise
Work with Pilothouse – https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter – @dtcnewsletter
Watch this interview on YouTube – https://dtcnews.link/video