DTC Podcast

DTC Podcast | Ep 532: What Smart Brands Do Differently on Amazon (Plus an Epic Clifford Rant on Seller Feedback Changes) | AKNF

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DTC professionals: discover why Amazon demands a unique strategy, not a copy‑paste from your DTC playbook.

In this episode with Pilothouse Amazon Brain Trust, Rob & Clifford unpack:

  • Why treating Amazon as “free traffic” undermines growth
  • Best practices in listing creative, SEO, and media segmentation
  • How to avoid wasted cost chasing irrelevant keywords
  • Implications of Amazon’s upcoming prep service cutoff in Jan 2026
  • Why anonymous star ratings in seller feedback pose new risks

    • Listen to learn:

    • Effective PPC structuring: exact, phrase, competitor campaigns
    • Real‑world examples of spend optimization in running‑shoe brands
    • Defensive tactics before Amazon’s policy changes go live

      • Timestamps

      00:00 Common Amazon misconceptions from DTC brands

      02:00 Why treating Amazon like DTC doesn’t work

      04:00 How to approach Amazon like retail

      06:00 Amazon ad spend mistakes and missed ROAS

      10:00 Clifford’s rant on seller feedback changes

      17:00 Amazon ends prep and labeling services

      20:00 Why brands now care more about buyer location

      24:00 Questions to ask your Amazon agency

      28:00 Automation vs manual control in Amazon ads

      Hashtags

      #AmazonStrategy #DTCBrands #SellerFeedback #AmazonAds #EcommerceMarketing #AgencyTips #FBA #AmazonUpdates #PerformanceMarketing #DigitalCommerce

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