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DTC Podcast | Ep 538: How to Deploy UGC, CGC, and EGC in Your Paid Strategy | AKNF Preview of Ad-Venturous
Subscribe to DTC Newsletter – https://dtcnews.link/signup
In this DTC Podcast preview, we’re featuring an episode from Ad-Venturous — our performance creative podcast hosted by Pilothouse strategist Avery Valerio.
In Episode 11, Avery breaks down the big three content types you need to master: User-Generated Content (UGC), Creator-Generated Content (CGC), and Employee-Generated Content (EGC). You’ll walk away with a clear sense of when to use each — and how to do it effectively.
Inside the episode:
If you’re sourcing or producing performance creative at scale, this is required listening.
Search “Ad-Venturous” in your podcast app and subscribe for weekly episodes on creative strategy that converts.
Timestamps:
00:00 – Introduction to Creator Content Types
02:00 – Why UGC Matters and How to Use It Effectively
06:00 – Building Community Through Authentic Customer Content
14:00 – Creator Generated Content (CGC) Strategy and Best Practices
22:00 – Employee Generated Content (EGC) and How It Drives Trust & Reach
28:00 – Final Insights on Mixing UGC, CGC, and EGC for Brand Growth
Hashtags:
#UGC #CGC #EGC #AdventurousPodcast #DTCMarketing #ContentStrategy #SocialMediaMarketing #CreatorContent #DigitalAdvertising #MarketingInsights
Subscribe to DTC Newsletter – https://dtcnews.link/signup
Advertise on DTC – https://dtcnews.link/advertise
Work with Pilothouse – https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter – @dtcnewsletter
Watch this interview on YouTube – https://dtcnews.link/video
View all episodes
Subscribe to DTC Newsletter – https://dtcnews.link/signup
In this DTC Podcast preview, we’re featuring an episode from Ad-Venturous — our performance creative podcast hosted by Pilothouse strategist Avery Valerio.
In Episode 11, Avery breaks down the big three content types you need to master: User-Generated Content (UGC), Creator-Generated Content (CGC), and Employee-Generated Content (EGC). You’ll walk away with a clear sense of when to use each — and how to do it effectively.
Inside the episode:
If you’re sourcing or producing performance creative at scale, this is required listening.
Search “Ad-Venturous” in your podcast app and subscribe for weekly episodes on creative strategy that converts.
Timestamps:
00:00 – Introduction to Creator Content Types
02:00 – Why UGC Matters and How to Use It Effectively
06:00 – Building Community Through Authentic Customer Content
14:00 – Creator Generated Content (CGC) Strategy and Best Practices
22:00 – Employee Generated Content (EGC) and How It Drives Trust & Reach
28:00 – Final Insights on Mixing UGC, CGC, and EGC for Brand Growth
Hashtags:
#UGC #CGC #EGC #AdventurousPodcast #DTCMarketing #ContentStrategy #SocialMediaMarketing #CreatorContent #DigitalAdvertising #MarketingInsights
Subscribe to DTC Newsletter – https://dtcnews.link/signup
Advertise on DTC – https://dtcnews.link/advertise
Work with Pilothouse – https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter – @dtcnewsletter
Watch this interview on YouTube – https://dtcnews.link/video