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DTC Podcast | Ep 550: Ad Library Teardown: Crown Affair’s Ritual-Driven Growth Strategy
Subscribe to DTC Newsletter – https://dtcnews.link/signup
In this special edition of the DTC Podcast, we break down Crown Affair’s ad strategy, creative execution, and landing page experience. Hosted by Eric Dyck and joined by Aves, this teardown focuses on how the brand has scaled through a hero SKU, clean branding, and a ritual-based narrative that resonates with a premium beauty audience.
What You’ll Learn in This Episode
How Crown Affair uses a dry shampoo hero product to drive acquisition
Why the “ritual” brand positioning allows flexibility in product education and bundling
The importance of top-of-funnel clarity — and where their website messaging could improve
What makes their ad creative mix so effective (UGC, press badges, branded visuals)
Why they run retail-focused ads (Sephora) alongside DTC
How Instagram lifestyle content supports their ritual narrative
Tactical insights on bundle builders vs. in-cart upsells
Best Moments in the Episode
Why It Matters for DTC Operators
Crown Affair shows how premium brands can scale with clarity + ritual. By focusing on fewer SKUs, tighter messaging, and a flexible customer ritual, they’ve found a formula that blends high aesthetic with real-world traction. If you’re running a beauty, wellness, or ritual-based brand — this episode will show you where strategy meets execution.
Timestamps
00:00 – Intro: Crown Affair Live Brand Breakdown
02:00 – Why You Should Listen to Adventurous
04:00 – Website Audit: What’s a Three-Course Ritual for Hair?
08:00 – Ad Library Review: UGC vs. Branded Content
12:00 – Founder-Led Storytelling & The “Ritual” Concept
15:00 – The Glossier Comparison and Brand Persona
17:00 – Bundle Builders, AOV Strategy, and Upsells
18:00 – Instagram Strategy: Rituals Beyond Aesthetics
20:00 – Final Thoughts and Call for Brand Suggestions
Hashtags
#DTCPodcast #AKNF #CrownAffair #AdLibrary #BeautyMarketing #BrandBreakdown #HaircareBrand #EcommerceStrategy #AdCreative #DTCBrands
Subscribe to DTC Newsletter – https://dtcnews.link/signup
Advertise on DTC – https://dtcnews.link/advertise
Work with Pilothouse – https://www.pilothouse.co/?utm_source=AKNF550
Follow us on Instagram & Twitter – @dtcnewsletter
Watch this interview on YouTube – https://dtcnews.link/video
View all episodes
Subscribe to DTC Newsletter – https://dtcnews.link/signup
In this special edition of the DTC Podcast, we break down Crown Affair’s ad strategy, creative execution, and landing page experience. Hosted by Eric Dyck and joined by Aves, this teardown focuses on how the brand has scaled through a hero SKU, clean branding, and a ritual-based narrative that resonates with a premium beauty audience.
What You’ll Learn in This Episode
How Crown Affair uses a dry shampoo hero product to drive acquisition
Why the “ritual” brand positioning allows flexibility in product education and bundling
The importance of top-of-funnel clarity — and where their website messaging could improve
What makes their ad creative mix so effective (UGC, press badges, branded visuals)
Why they run retail-focused ads (Sephora) alongside DTC
How Instagram lifestyle content supports their ritual narrative
Tactical insights on bundle builders vs. in-cart upsells
Best Moments in the Episode
Why It Matters for DTC Operators
Crown Affair shows how premium brands can scale with clarity + ritual. By focusing on fewer SKUs, tighter messaging, and a flexible customer ritual, they’ve found a formula that blends high aesthetic with real-world traction. If you’re running a beauty, wellness, or ritual-based brand — this episode will show you where strategy meets execution.
Timestamps
00:00 – Intro: Crown Affair Live Brand Breakdown
02:00 – Why You Should Listen to Adventurous
04:00 – Website Audit: What’s a Three-Course Ritual for Hair?
08:00 – Ad Library Review: UGC vs. Branded Content
12:00 – Founder-Led Storytelling & The “Ritual” Concept
15:00 – The Glossier Comparison and Brand Persona
17:00 – Bundle Builders, AOV Strategy, and Upsells
18:00 – Instagram Strategy: Rituals Beyond Aesthetics
20:00 – Final Thoughts and Call for Brand Suggestions
Hashtags
#DTCPodcast #AKNF #CrownAffair #AdLibrary #BeautyMarketing #BrandBreakdown #HaircareBrand #EcommerceStrategy #AdCreative #DTCBrands
Subscribe to DTC Newsletter – https://dtcnews.link/signup
Advertise on DTC – https://dtcnews.link/advertise
Work with Pilothouse – https://www.pilothouse.co/?utm_source=AKNF550
Follow us on Instagram & Twitter – @dtcnewsletter
Watch this interview on YouTube – https://dtcnews.link/video