In this episode of the Better Marketing podcast, join host and founder of Sent Agency Thierry Augustin as we explore the benefits of offline initiatives on online sales. We take a look at how Israeli fast fashion brand Adika is making a strategic push into the US market, despite the struggles of Forever21, Charlotte Rousse and Topshop—and how they're leveraging the right technology to make an impact on their bottom line. Here is the article from Glossy: https://www.glossy.co/fashion/as-fast-fashion-struggles-adika-looks-to-win-over-gen-z-with-speed-and-a-digital-focus

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