Grammy winning pop star Dua Lipa refuses to be put in a box or actually anywhere on the box, when it comes to selling TVs. The singer is suing the electronic giant Samsung for $15 million us-dollars for allegedly using her photo to sell televisions in the US. The pop star's face is plastered across the packaging of Samsung's TVs. Auckland University senior law lecturer Joshua Yuvaraj has been following the action and spoke to Lisa Owen.