Problem solved in one sentence:
Many businesses struggle with inconsistent sales due to lack of simple, reliable systems.

Summary:
In this episode, hosts Bernie Franzgrote and Wayne Pratt sit down with Janine Lingenfelder, a seasoned sales mentor from Jelani Sales, to uncover why generating reliable sales is such a challenge—and more importantly, how to fix it. Janine reveals her SNAP framework, a clear, step‑by‑step system that helps founders and SMEs simplify their sales process, understand customer needs, track progress, and close more deals with confidence.

Key Topics Covered:

• 🚀 The root causes of unpredictable sales
• How simplifying your process leads to higher conversion
• The value of accountability and tracking in sales
• Applying the SNAP framework: Systems, Needs, Accountability, Process
• Handling setbacks and adapting to changing markets
• The power of testimonials and customer insights for growth
• Tips for integrating sales systems into startups and small teams

Guest Resources & Links:

• Jelani Sales – Designed to help startups implement high-impact sales systems (Email: [email protected] | Website)
• Janine Lingenfelder – Connect with Janine on LinkedIn

Acknowledgements:
Big thanks to:

• Carl Richards from Podcast Solutions Made – podcast expert
• Fred Crouch, The Property Wizard podcast co‑host
• Jovan Strika from @Hive coworking space
• Melanie Webber, invaluable business partner
• Wayne Pratt from Motive8U Inc – coach & co‑host

Hosts:

• Bernie Franzgrote
• Wayne Pratt

Sponsors & How To Connect:

1. Descript – AI audio & video editing tool that saves time and effort → Try it here
2. @Hive – Join our vibrant in‑person office community → Learn more
3. Property Wizard Podcast – Real estate investing insights from Fred Crouch → Explore episodes
4. Notionhive – Create polished websites & apps that work great → See their work
5. East Trade Winds – Connect, learn, and grow business globally → Join the network

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Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

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