How is social media impacting how students perceive, join, and experience sororities on college campuses? In this episode, KJ McNamara joins us to talk about the ways that sorority recruitment has changed in the era of social media, how chapters and prospective members are adapting, and what might be coming next.

KJ's Website

https://kjtalks.com/

Jonathan Haidt on the Huberman Lab Podcast Discussing Social Media and Brain Development

https://www.youtube.com/watch?v=csubiPlvFWk

In this episode, we talk with Heather Matthews, Director of Communications at Kappa Delta. She has been one of the prominent voices discussing the report "The Next Generation of Sorority Members: A Market and Persona Research Study," which was produced by the Foundation for Fraternal Excellence. We discuss the persona research and how campus Panhellenics can be improving the way they market the experience to a new generation of prospective members.

The FFE report can be downloaded at https://foundationfe.org/sorority-market-persona-research/

In 2024, the Foundation for Fraternal Excellence released some important market research about the next generation of sorority members. The report, entitled "The Next Generation of Sorority Members: A Market and Persona Research Study" describes the results of a mixed-methods study aimed at understanding the "personas" of females in high school planning to attend college. In this episode, we talk to Heather Matthews about the persona research and what it means for the future of sororities and sorority recruitment.

The FFE report can be found at https://foundationfe.org/sorority-market-persona-research/

The Stop Campus Hazing Act tells us that our primary prevention programming needs to be "research informed." What does that even mean??? Aldo Cimino and Adam McCready discuss what the research says - and doesn't say - about hazing prevention.

Gentry talks with Cecelia Dockery of the Clery Center and Chad Clark, a campus Clery coordinator, about the impact of the Stop Campus Hazing Act.

Last week, the University of Southern California announced that eight fraternities had walked away from University recognition to form an independent IFC. In this episode, we talk to Jud Horras, CEO of the North American Interfraternity Conference, about the growing phenomenon of independent IFC's.

Why do so many FSL professionals leave the field after only a few years, and what separates those who leave from those who stay? These were the questions that inspired the dissertation of Dr. Viancca Williams, which was recently named "Dissertation of the Year" by the Association of Fraternity and Sorority Advisors. In this episode, Gentry talks with Viancca about her findings, and the importance of building relationships, navigating politics, and defining and measuring success.

Trust between college campuses and fraternities has never been lower. What is driving the trust gap, and what can we do about it?

Much has been said and written in recent weeks about the "Great Resignation." But is it a real thing? Are FSL professionals leaving the field in droves? And if so, why?

In the last episode of the season, Gentry speaks with Dr. Lori Hart about three interconnected trends emerging in the post-COVID data on the fraternity experience. This episode is a companion piece to the 20201 Dyad Strategies Whitepaper.