Jim and Shelby bring back the podcast's second ever guest, Vik Patel. When we talked to him in January of 2021 he was a marketing director, but now he started his own company called Craft Express. Vik's new company focuses specifically on dye sublimation by selling both heat presses and blank substrates. This week's episode is one we're very happy with. We hope you'll take the time to listen to all of the excellent information that Vik shares with us about dye sublimation substrates and personalization as an important industry trend. 

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