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On this week's episode we talk about the wide range of understanding people have about color based on our recent experiences with trade shows, training sessions, and direct work with our clients. The amount that your workflow and processes can change based on your color management knowledge has a huge impact on the end result - and as we always like to say: You don't know what you don't know.
We want to thank all of our listeners and guests for these 79 episodes. This isn't the end of Jim and Shelby, though! Next Friday we'll be launching the Jim & Shelby Show with both audio and video episodes. We hope to see you there!
Jim and Shelby talk about their experience and their clients' experience with handling both the busy season and the down season and what successful businesses do in each respective time period.
In this episode, Jim and Shelby talk about the very real threat of competition with your business, the different places it can come from, and how to deal with it. This episode was inspired a friend of Jim's who is closing the doors to his business after they just couldn't stay relevant in our rapidly changing world. This episode will briefly cover some unexpected forms of competition you may not even think about and also some tips on how you can get a slight edge to keep your dye sub business running.
In this quick episode, Jim and Shelby cover how to deal with different substrates as well as the supply chain issues going on with those substrates.
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A previous guest, Victoria Harris, joins us again to talk about what's going on in the world of textiles. As the senior textile segment specialist at Mimaki she is well-versed in how dye sublimation applies to the textile world. Her passion for the textile industry really shines through as she provides us with a lot of the advances made as dye sub became more mainstream. Victoria also asks Jim a great question at the end that sheds some light on his experience in the consulting space.
In this final chapter of DyeSub 101, we talk to you about marketing and advertising for your new dye sublimation business. We give a lot of our own personal experience using social media as well as paid advertising options and also touch on which if these we think gives the best bang for your buck.
If you missed any of the previous chapters, please go back and watch those as well. We hope this short series helps you decide how to tackle your own dye sublimation business. Feel free to reach out on social media or through email if you have any more questions for us!
Since we've covered the "What" and the "Why", it's only natural that we move on to "Where?"
This week's episode will be all about where you can sell your products. We will go over the different platforms that you can sell through as well as payment processing options with those platforms. This also includes the potential option to set up your own selling channel to build your brand. Multiple of these platforms can be used in tandem to help grow your business and we hope you do just that!
Now that we have addressed the "Why" and the "What" we're going to start talking equipment. How do you decide what equipment to use, where do you get that equipment, and what other supplies will you need? We'll try to answer all of those questions for you in this chapter of DyeSub 101!
Here are the links to our favorite providers of Dye Sublimation supplies:
Conde
CraftExpress
Coastal
JDS Industries
Last week we got you thinking about WHY you should get into dye sublimation (Make sure you check out last week if you missed it). Today, we want you to think about WHAT you will use dye sublimation to create! This episode is a bit less directed because only you can answer this question. We provide you with some ideas as well as our own personal experiences deciding which products to create. Below are a few links to different substrate providers that might inspire you, as well as a very important instructional video on how to make grilled cheese on a heat press.
Conde
CraftExpress
Coastal
JDS Industries
Grilled Cheese on a heat press
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