Send us a textContinuing my quest to put key innovation management themes to music, here's another song. Lyrics below: You like to think you’re sitting on top of your technology Your gadgets are smart and cool ‘cos you do lots of R and DYour software’s fast - your data’s the bestYour packaging’s great - you can ignore the restThere’s only one problem left at your doorFolks don’t want your product any more…. ChorusSo you need… Dynamic capability In i...