Have you ever gotten to the end of your day and thought "I worked all day, but I didn't actually move anything forward"?
It's probably because you're focusing on so many different things: taking calls, answering emails, posting content, managing people, checking things off. Yet the important things still didn't happen.
Listen as our host, Diane Rolston, unpacks why this keeps happening and how to start working ON your business instead of just IN it. She shares the second episode in her series about why most business owners are spending almost all their time in the wrong place.
Listen to learn these key takeaways:
- The critical difference between working IN your business versus ON your business
- Why being busy feels productive but doesn't mean you're earning more revenue.
- The hidden safety trap: why being busy feels safe and what actually keeps you stuck
- Why you are the bottleneck: if you're the one working the machine, the business can't grow past your personal capacity
- The cost of staying IN the business
- Why working ON the business feels slower and less visible at first, but it's the work that changes everything long-term
- The kitchen renovation story: what happens when one person thinks IN the business while the other sees the vision and long-term plan
- The identity shift you need: stop asking "what needs my attention today?" and start asking "what's actually moving the business forward?"
- The capable woman trap connection: you CAN do everything, but being buried in daily operations means you never have time to lead or be in the vision
- The client confession: "I would have more leads if I had time to get them" and why this is the exact problem
Coming up next: the framework from E-Myth Revisited breaking down the three roles (technician, manager, CEO/visionary) and why most women are massively over-functioning as the technician.
FREE WORKSHOP: Build Your Business and Reach Your Goals with the Help of a Virtual Assistant - Thursday, May 21, 2026, 1:30-3pm. Register for free: https://VirtualAssistantEventMay21.eventbrite.ca
Listen to the previous episode: https://dynamic-women.captivate.fm/episode/you-dont-have-a-time-problem-you-have-an-implementation-problem-with-diane-rolston-dw363
Want to be invited to join Diane’s NEW high-level, like-minded group of women? Email her at [email protected].
Do you prefer reading blogs or watching videos?
- Read Diane’s blogs here: https://www.dianerolston.com/blog
- Watch Diane’s videos here: https://www.youtube.com/@CoachDianeRolston
This show’s host, Diane Rolston, is called THE Expert on Being Dynamic and living a Dynamic Life. She specializes in coaching high-achieving women who want to be successful AND satisfied. She is a Certified Professional Coach, International Speaker, 11-time Author, and host of the five-time award-winning Dynamic Women Podcast, ranked in the top 2.5% of podcasts.
Diane has been recognized with multiple awards for her professional accomplishments and for the powerful impact she has on the women she inspires and empowers. Chicken Soup for the Soul co-creator Jack Canfield describes her as “an amazing woman” doing “incredible work helping women develop holistic lives of balance.”
Through her program, VA Made Easy, she helps entrepreneurs go from task overwhelm to business ease by hiring and training Virtual Assistants for them while also providing proven systems, processes, and strategies for success.
Outside of her work, Diane is a mother of two, a soccer player, and a stand-up comedy rookie, always embracing new challenges and personal growth.
- You’re invited to reach out to Diane and visit her website: www.dianerolston.com
- Check out what Diane is up to and other opportunities here: linktr.ee/dianerolston
Connect with me on your favourite social platform:
- https://www.facebook.com/LifeCoachDiane
- https://www.linkedin.com/in/dianercoaching/
- https://twitter.com/DianeRCoaching
- https://www.instagram.com/coachdianerolston/
- https://www.youtube.com/user/DianeRolstonCoaching
- Personal Email: [email protected]
Diane believes we are not defined by our titles or our roles. Instead, we are more powerful and happy when we can be who we are. This brought out her book Dynamic You™, based on a successful program, where she reveals the secret code to confident, wealthy, and successful women and leads women to unleash the Dynamic Woman™ in them!
Grab your copy of Diane’s autographed Dynamic You™ Book at a special Discount:
https://www.dianerolston.com/store/p3/Autographed_Dynamic_You%E2%84%A2_Book.html
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