Nathan Barry, Founder and CEO of ConvertKit, joins Erik to discuss the evolution of the creator economy, the ‘billion dollar creator’, the importance of prioritizing long-term equity and adopting a flywheel approach to audience growth, and more. This conversation took place in early 2023 but is relevant and insightful for 2024.

This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at [email protected].

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RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

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LINKS:

ConvertKit: https://convertkit.com/

Nathan & Sahil Bloom’s Agency: https://www.paperboystudios.co/

Nathan Barry: https://nathanbarry.com/

Nathan Barry’s Podcast: Billion Dollar Creator

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X / TWITTER:

@eriktorenberg (Erik)

@nathanbarry (Nathan)

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TIMESTAMPS

(00:00) Intro

(00:55) The Evolution of the Creator Economy

(03:36) ConvertKit in the Creator Economy

(05:26) Power of Attention

(08:33) Future of the Creator Economy

(16:49) Sponsor Turpentine

(17:30) Rise of ‘Business Creators’

(21:30) Newsletter’s Significance in Audience Growth

(28:52) Role of Agencies

(38:04) Wrap

SPONSOR:

Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.