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At some point, real estate stopped rewarding judgment and started rewarding speed.
Being first became more important than being right. Responsiveness became a proxy for professionalism. And the industry quietly convinced itself that immediacy was the same thing as value.
In this episode, I unpack how speed became the default — why agents adapted to it, how technology accelerated it, and what gets lost when decisions are made faster than they’re understood. This isn’t about blaming agents or platforms. It’s about naming the incentives that reshaped behavior and the consequences consumers now pay for it.
Because when speed replaces judgment, everything downstream becomes unstable — from negotiations to outcomes to trust.
And once you see it, you can’t unsee it.
By Rychen JonesAt some point, real estate stopped rewarding judgment and started rewarding speed.
Being first became more important than being right. Responsiveness became a proxy for professionalism. And the industry quietly convinced itself that immediacy was the same thing as value.
In this episode, I unpack how speed became the default — why agents adapted to it, how technology accelerated it, and what gets lost when decisions are made faster than they’re understood. This isn’t about blaming agents or platforms. It’s about naming the incentives that reshaped behavior and the consequences consumers now pay for it.
Because when speed replaces judgment, everything downstream becomes unstable — from negotiations to outcomes to trust.
And once you see it, you can’t unsee it.