On Episode 59, Lily Ray, SEO Director at Path Interactive, picks apart Google's concept of E-A-T, what it means for SEO, and how you can use the Google Search Quality Guidelines to inform your content. She also discusses some of her predictions in search for 2021.

E-A-T Algorithms and the Complexity of Google Search with Lily Ray

Want to grow your digital marketing agency? Discover what marketing strategies are working for the leading agencies, marketing experts, and business consultants. Learn how to lead your marketing agency, inspire your employees, and make your clients happy. Join host Garrett Sussman as he talks digital marketing with a variety of marketing experts about how they're navigating an uncertain world, adjusting their services for their clients, and improving their own businesses by better preparing them for the future. Find out how you can offer SEO, Social Media Management, Reputation Management, Customer Experience, Digital Business Consulting, and more to boost your revenue. Please subscribe to the Agency Ahead podcast today!

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E-A-T Algorithms and the Complexity of Google Search with Lily Ray

E-A-T Algorithms and the Complexity of Google Search with Lily Ray