E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Analytics can help e-commerce organizations in a variety of industries improve many aspects of their business, including acquisition, retention, sales, and more. Understanding analytics doesn’t have to be difficult once you know what to look for. A deeper understanding of the data surrounding your business can help your company overcome challenges in your industry and grow your revenue. 

This week we speak with Maciej Zawadzinski, CEO of Piwik PRO. For those who might not be familiar with Piwik PRO, they are an analytics suite with a focus on user privacy and data security – or as they prefer to think about it, the perfect alternative to Google Analytics. Our second guest for today is Wouter van Weelderen, Chief Services Officer at Sana Commerce. Sana Commerce is an e-commerce platform designed to help manufacturers, distributors and wholesalers succeed by fostering lasting relationships with customers who depend on them.