4AKid has been going for 14 years, the brand has overcome many challenges before e-commerce was mainstream such as payment gateways.

Google is their most successful platform for sales and remarketing, they make use of various Google tools such as Google Shop and More.

Facebook works well for remarketing customers who have visited their website.

Ally has set up email journeys to welcome her new customers, educate them on her brand and entice them to buy while cultivating customer loyalty.