InSyte eCommerce Podcast

Positive Pants started with pop up stores and went online in 2019.

Using their insights from Analytics they had a very clear understanding of who their target market was and launched their online store. 

Their first campaign on Facebook and Instagram increased their revenue by 400% !! These ladies leave no stone unturned with digital marketing and track each campaign very closely in the first few days.

They have made great use of Facebook A/B testing to find their best performing ads to get great results.

4AKid has been going for 14 years, the brand has overcome many challenges before e-commerce was mainstream such as payment gateways.

Google is their most successful platform for sales and remarketing, they make use of various Google tools such as Google Shop and More.

Facebook works well for remarketing customers who have visited their website.

Ally has set up email journeys to welcome her new customers, educate them on her brand and entice them to buy while cultivating customer loyalty. 

Lessons learned from other business can be applied to e-commerce

Digital marketing is like dating! You can't take a girl home on the first night, get to know your customer.

Use the data from Facebook Pixel to create your next audience.

Make your copy personal. You should be making your client look good, the client is the hero.

Go back to basics every so often, start at the beginning and rerun original campaigns to gauge your changing audience.

Understanding the lifetime value of a client can help you to remarket to the right people most likely to buy

Spaza Store has been running for 7 years.

The best results have come from Facebook and Instagram. Spaza started with a broad market and narrowed that community down to create a group of people that they successfully remarket to.

They use Mailerlite to send monthly emails and get a great return there.

The importance of storytelling is emphasized as the brand is largely focused on upliftment as well as eradicating single-use plastics. They find customers who are as passionate about these causes as they are so that the product sells from an emotive position and not just filling a need. 

Handmade By Fynbossie started from humble beginnings using as many free platforms as possible to start the business.

Bianca uses boosting posts to gauge their audience.

While they have more followers on Instagram they get more website traffic from Facebook.

They do not run their ads concurrently to the same audience on two platforms but rather target the same ad to a different audience on each platform for best results.

Fynbossie also found that they did not need to showcase all of their products on social media but rather drive the traffic to their website for best results.

Paying attention to high sales times, they boost posts according to when they know that their customers will buy.

Boerboel get a lot of organic sharing with attractive models in their photos, the eye catching content draws in their target market.

Following trending hash tags and then applying them to their own business has created trends of their own.

With an influencer sharing a post and engaging with an audience they got great reach that went viral.

They share posts that their audience tags of themselves wearing the brand too, boosting the traction from their community.

Boerboel invests in a long game with their customers engaging on various platforms to capture their attention from a young age and market to them as they grow and mature.

Ebi registered his website from his car and started on a shoestring budget,
the website is now generating more than one Mil in sales.

He began with as much freeware as possible tapping into a niche market and sharing eye catching content that would gain organic sharing of his product.

Engaging with customers directly gave Ebi the information that he could use to tailor audiences to market to with paid advertising.

Influencers have had a big role to play in their organic sharing by tapping into their
large following.

Using both print and digital they are able get customers on board their rewards program and this gives them a lot of information that they can use for targeting audiences.

With strategic partners brining in customers for you, it is more about collaboration than competition.

Social listening is a powerful tool to pick up in areas where your potential customers are talking about products like yours and you can then market to those potential customers

Adobe tracks all the cookies and buyers journey from the first inquiry to the final conversion.

Yumm is a very visual brand and Instagram works well for them. They use #tags to drive traffic and engage with their potential fans to reel them in.

Using Shoppify app KIT they have had great return.

On Facebook they have had the most success with video marketing, using a Pixel they can remarket to their audience.

Using MailerLite is their preferred bulk mailing platform.

Focusing on high end content they draw their audience in. KIT will send a monthly mailer to customers on only new products and this mail is light on working and heavy imagery and it works!

Gitana recognizes that their brand is really visual and for this reason Instagram and Facebook work really well for them.

While using a reach campaign on Facebook she can drive traffic to her website and then use Google to remarket to these customers from there.

Also on Facebook she gets great return from her Lookalike audience that she pulls from her mailer subscribers.

She also has great success using influencer marketing to display their swimwear and drive clicks from their pages  to hers.