Using both print and digital they are able get customers on board their rewards program and this gives them a lot of information that they can use for targeting audiences.

With strategic partners brining in customers for you, it is more about collaboration than competition.

Social listening is a powerful tool to pick up in areas where your potential customers are talking about products like yours and you can then market to those potential customers

Adobe tracks all the cookies and buyers journey from the first inquiry to the final conversion.