Spaza Store has been running for 7 years.

The best results have come from Facebook and Instagram. Spaza started with a broad market and narrowed that community down to create a group of people that they successfully remarket to.

They use Mailerlite to send monthly emails and get a great return there.

The importance of storytelling is emphasized as the brand is largely focused on upliftment as well as eradicating single-use plastics. They find customers who are as passionate about these causes as they are so that the product sells from an emotive position and not just filling a need.