Occasions give you a leverage for customer engagement, holidays and special days can give us content to share with our audience.

Google My business is an absolute necessity for all businesses. This free platform allows you to post, display reviews and tell customers about your business.

Tracking Google Analytics on a weekly basis gives Natasha insight into her customer behaviour for remarketing. She can see which pages customers have visited and use Facebook to remarket to them.

Knowing with laser point focus who her audience is, she can custom  ads directly to the perfect people to buy.

Frost split their marketing efforts to push online but also promote their brick and mortar stores. Digital supports both arms of the business and having a balance to drive traffic to both is imperative.

We Are Food gets most of their business from Google and Facebook with a 50% spend split on each.

Using a variety of audiences and casting a wide net to reach custom audiences, lookalike and remarketing on Facebook they drive new business and expect to see a return of R10 for every R1 spent.

Following general trends they use their digital to maximize sales on occasions. They have worked with the same company for over two years so their agency knows their business so well and can speak successfully to their brand. 

Affiliate marketing was not successful for them as they felt that their ads showed up in places that were not relevant to their business.

With online ratings of each product they can track negative feedback for improvement of their services and those reviews are also a great testimonial to their new clients when making purchase decisions.

SmartBuyGlasses is a bootstrapped business that tracks their digital very closely.

Being an established brand, most sales come from Google, they track their keywords very carefully to remove poor performing keywords to optimize their campaign. Paying attention to whether the poor performance is a keyword issue or a landing page issue rather.

They also use an app called 360 to tap into their Analytics and track buyer behaviour.

Breaking their market down into segments, they are able to email particular reminders for repeat business. They find mailers handy to also nudge their customers who are almost ready to buy and get that last push over the line with discounts and special offers.

A cart abandonment app helps to close sales but if a customer has bought, they will remarket in a different way to keep new customers coming back to browse.

Iamboho get most of their sales from Facebook.

Their business is only a little over a year old and they are rocking it! Using Facebook catalogue Su is able to show potential buyers a different product each time she re-markets to them on Facebook. Trust technology to tell you what your audience likes!

She knows just who her audience is because she started with a reach campaign and developed her community first and then drilled down to get the insights and characteristics of that audience so that she could target them correctly.

Don't just leave your digital running, it needs constant attention to tweak and change as the market changes.

Covid-19 gave Mediterranean Delicacies the push to move into E-commerce.

Selling direct to the public has given them the space to showcase all 950 products vs the select few that a retailer might choose, giving the user more choice.

Using a program called Christopher, they can intercept conversations with keyword marketing.

Before e-commerce, they ran social media for credibility but now they have spun that around to really drive sales to the website. LinkedIn provides good B2B connections. Targeting specific job titles and companies they are able to get in front of the right customers.

The email marketing helps them to clear stock urgently, in the food industry, your stock expires and you need to move that stock fast sometimes. Mailers have been most effective for fast sales for MediDeli.

With an even split between business to business and business to customer sales.

Cape Coffee Beans get most of their sales from Google Adwords, using display Ads They have a return of R6-10 for every R1 spent. 

Facebook and Instagram have offered R1 to R1 return in sales in the past for Cape Coffee Beans, they have a particularly niche market and having social media pages provides credibility but paid advertising is not as successful for them. 

Back in stock reminds customers about items they have on back orders and this mailing tool drives sales well. On Mailchimp with weekly mailers they have a 10% click through rate! 

On a different note, Cape Coffee Beans has spent time on Price Check and other pricing websites and had some success but their
coffee is high end and not marketing to an audience looking for good deals.

Claire Steir, the owner of Gift Experiences SA really knows what works for them.

Their biggest spend is on Google Adwords because they get the highest sales conversions here.

They track their success by sales, they are using a sale as their conversion, rather than hits to their website. This means that their highest conversion is from telephone calls with a 70-80% conversion rate.

The secret sauce is constant changes on their platforms, they track their audiences and change them as the market changes. From starting off targeting super car audiences, this is their flagship audience and this is still performing well. Niche down and know who your market is.

Paying attention to what works told them that they got lots of clicks to the website from Facebook and then used Google Remarketing with Search and Display Ads to bring those customers back again and that is there they pushed sales up.

Intrinsicurly Me get most of their sales from Facebook, she started Google after Facebook and has seen great growth from Google.

Using a Lookalike audience, they get a lot of interest and not instant sales but eventual sales.

They pick up clients organically in curly groups and can re-market to those customers.

Using mailers and changing days that they mail customers has increased their engagement.