We Are Food gets most of their business from Google and Facebook with a 50% spend split on each.

Using a variety of audiences and casting a wide net to reach custom audiences, lookalike and remarketing on Facebook they drive new business and expect to see a return of R10 for every R1 spent.

Following general trends they use their digital to maximize sales on occasions. They have worked with the same company for over two years so their agency knows their business so well and can speak successfully to their brand. 

Affiliate marketing was not successful for them as they felt that their ads showed up in places that were not relevant to their business.

With online ratings of each product they can track negative feedback for improvement of their services and those reviews are also a great testimonial to their new clients when making purchase decisions.