Covid-19 gave Mediterranean Delicacies the push to move into E-commerce.

Selling direct to the public has given them the space to showcase all 950 products vs the select few that a retailer might choose, giving the user more choice.

Using a program called Christopher, they can intercept conversations with keyword marketing.

Before e-commerce, they ran social media for credibility but now they have spun that around to really drive sales to the website. LinkedIn provides good B2B connections. Targeting specific job titles and companies they are able to get in front of the right customers.

The email marketing helps them to clear stock urgently, in the food industry, your stock expires and you need to move that stock fast sometimes. Mailers have been most effective for fast sales for MediDeli.