SmartBuyGlasses is a bootstrapped business that tracks their digital very closely.

Being an established brand, most sales come from Google, they track their keywords very carefully to remove poor performing keywords to optimize their campaign. Paying attention to whether the poor performance is a keyword issue or a landing page issue rather.

They also use an app called 360 to tap into their Analytics and track buyer behaviour.

Breaking their market down into segments, they are able to email particular reminders for repeat business. They find mailers handy to also nudge their customers who are almost ready to buy and get that last push over the line with discounts and special offers.

A cart abandonment app helps to close sales but if a customer has bought, they will remarket in a different way to keep new customers coming back to browse.