InSyte eCommerce Podcast

E-commerce and Marketing Podcast - Frost Popsicles


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Occasions give you a leverage for customer engagement, holidays and special days can give us content to share with our audience.

Google My business is an absolute necessity for all businesses. This free platform allows you to post, display reviews and tell customers about your business.

Tracking Google Analytics on a weekly basis gives Natasha insight into her customer behaviour for remarketing. She can see which pages customers have visited and use Facebook to remarket to them.

Knowing with laser point focus who her audience is, she can custom  ads directly to the perfect people to buy.

Frost split their marketing efforts to push online but also promote their brick and mortar stores. Digital supports both arms of the business and having a balance to drive traffic to both is imperative.

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InSyte eCommerce PodcastBy Nadine Hocter