Handmade By Fynbossie started from humble beginnings using as many free platforms as possible to start the business.

Bianca uses boosting posts to gauge their audience.

While they have more followers on Instagram they get more website traffic from Facebook.

They do not run their ads concurrently to the same audience on two platforms but rather target the same ad to a different audience on each platform for best results.

Fynbossie also found that they did not need to showcase all of their products on social media but rather drive the traffic to their website for best results.

Paying attention to high sales times, they boost posts according to when they know that their customers will buy.