Gitana recognizes that their brand is really visual and for this reason Instagram and Facebook work really well for them.

While using a reach campaign on Facebook she can drive traffic to her website and then use Google to remarket to these customers from there.

Also on Facebook she gets great return from her Lookalike audience that she pulls from her mailer subscribers.

She also has great success using influencer marketing to display their swimwear and drive clicks from their pages  to hers.