Boerboel get a lot of organic sharing with attractive models in their photos, the eye catching content draws in their target market.

Following trending hash tags and then applying them to their own business has created trends of their own.

With an influencer sharing a post and engaging with an audience they got great reach that went viral.

They share posts that their audience tags of themselves wearing the brand too, boosting the traction from their community.

Boerboel invests in a long game with their customers engaging on various platforms to capture their attention from a young age and market to them as they grow and mature.