Ben Leonard shares a Sonic the Hedgehog-inspired tip "Jump through hoops to get rewards", which means when you see a barrier in the road ahead the immediate reaction is “oh no another thing!”. But when you think about the barrier, it’s worth climbing over, by jumping through the hoops, doubled sales almost overnight

 

You'll Learn:

* The importance of leading with empathy and authority

* How to build a sustainable asset you can build and sell

* The key lessons from scaling

* Understanding risk management 

* How to have a defensive strategy on trademarks