Episode 51

This is Part 2 of our e-commerce coaching call with Kiefer Hogge, a new seller who joins Amazon. This time, we will discuss leveraging social media platforms and photography in the product launch, targeting a realistic best seller rating, and many more!

Listen to Part 1 to know more about Jungle Scout, Fulfillment by Amazon, and packaging and product listings.

Now, let’s jump into the episode and learn with Kiefer how to navigate the Amazon world better!

[00:01 - 07:07] Opening Segment

• We recap Part 1 of the coaching call with Kiefer
• We discuss product photography
  • Listen to Firing the Man Ep. 17 for more details
• Other media you can use to launch your product
  • Infographic
  • Video

[07:08 - 13:40] Online Launching 

• Making your photos attractive on Amazon
• Learning from your competitors
• Launching your product
  • Instagram
  • Facebook
  • Amazon

[13:41 - 19:51] Best Seller Rating

• Overcoming challenges during the “honeymoon phase”
• What’s a good conversion rate in Shopify?
• We talk about best seller rating on Amazon 

[19:52 - 24:55] Closing Segment 

• Lightning round
• Final words

Tweetable Quotes:

“It’s about who you surround yourself with. I think that’s probably the number 1 thing in general as far as success [is concerned].” - Kiefer Hogge

“No matter what you try and no matter what happens, the learning process of whether you failed [or not] is worth the investment alone.” - Kiefer Hogge

Resources Mentioned:

• Product Photography
• PickFu
• Shopify
• The 4-Hour Workweek
• Rich Dad, Poor Dad
• Becoming Supernatural

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Connect with Kiefer on LinkedIn, Facebook, and Instagram. Visit https://www.enagic.com/ to learn more. 

Missed Part 1? Go to www.FiringTheMan.com

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