Vietnam is projected to have ~70% e-commerce user penetration  with a market size of ~71 million buyers by 2025, second only to Indonesia in South East Asia. While Indonesia gets a lot of attention by brands, solution providers and investors. Vietnam is not so well understood. We spoke to Ngan Pham, is a Vietnam based digitalisation expert who also writes a newsletter on the Vietnam Digital landscape on LinkedIn to understand the E-commerce market in Vietnam.

Some ideas discussed :

• Understanding consumer needs, how and when to follow up, Absence of clear value proposition
• Brand building myths
• Value of software in e-commerce and how to evaluate impact.
• The Future of e-commerce in Vietnam.

About Konigle : Konigle is an online store builder for brands looking to sell profitably online.