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E-commerce News #3 | D'Amelio Sisters Partner Up With Hollister To Launch Clothing Brand, Walgreens Launches 2-hour Delivery Services, and Live E-commerce Going Mainstream


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  1. Hollister launches ‘Social Tourist’ with D’Amelio sisters (Charlie and Dixie)
    1. Tik Tok most famous sisters partnered up with Hollister under the umbrella of Abercrombie & Fitch
    2. The clothing brand will launch in May 20th in Hollister stores
    3. There will be new drops every month featuring different categories, including swimwear, everyday essentials, and trend-driven designs. 
    4. The D’Amelio sisters played a huge role in developing the clothing brand, Social Tourist, with product selection, design, branding, and marketing. Their dad Marc D’Amelio is a consultant to the clothing brand with his sales and design experience.
  2. Walgreens rolls out 2-hour delivery nationwide
    1. Shoppers can order 24,000 items from Walgreens
    2. Walgreens, which partners with Instacart, Postmates, and DoorDash for delivery can drive customers to its websites and app for delivery orders, retaining more shopper data
    3. Huge move to compete in the e-commerce space as they look to deliver shoppers with faster and more convenient services
    4. The new service will have Walgreens store workers pick and pack the orders and then rely on drivers from Uber, DoorDash, and other 3rd party firms for the delivery option.
    5. Looking to redefine omnichannel convenience offerings and data generated from new service which determines additional products and services customers want
  3. Live E-commerce goes mainstream
    1. Livestream e-commerce delivers an interactive experience for brands, influencers, or celebrities to promote and sell products, and for consumers to participate by asking questions and shopping during the event.
    2. You can start living stream shopping on Facebook and IG


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Start, Scale, Learn EcomBy Andres Vasquez