Ashvin Melwani is the co-founder and Chief Marketing Officer of Obvi, one of the fastest-growing Health and Beauty brands in the world. Since its inception just over two years ago, the company has sold 10 million servings of its collagen supplements. The brand has more than 100,000 customers from over 75 countries and the 2nd largest collagen-dedicated Facebook Group membership. By tapping into the 25 to 35-year-old demographic, a market once thought non-profitable for collagen products, Obvi is on course to generate 8 figures in sales this year. Hear Ashvin discuss his views and insights, career voyage and Obvi’s meteoric rise — an ascent that he and his partners have no plans to slow down.

TOPICS

00:40 – Targeting a Niche: Collagen for the 25 to 35 Age-Group

03:08 – A Year of Research and Development

07:40 – Creating a Facebook Group

08:56 – Feedback: Consensus from a Growing Community

09:50 – Building a Customer Base

12:45 – Getting a Practical Education in Entrepreneurship and Co-Founding a Marketing Agency

13:39 – A Eureka Moment: Co-Founding Obvi After Scaling Client Brands

15:23 – Roadblock to Growth: Cashflow and the Need for Constant Reinvestment

17:05 – Keeping it Lean and Focusing on ROI

19:48 – Customer Retention After 6 Months of Customer Acquisition

21:26 – Connecting with Customers Through Honest Communication

24:38 – Purchase Orders and Relationships with Suppliers

28:03 – Customer Experience: Keeping an eye on the Inventory

29:58 – Creating a System of Checks and Balances

32:55 – Influencer Marketing Tips

34:33 – Transparency and Company Culture

37:05 – Treating Staff like Family

39:11 – Going Bigger: Obvi’s Future Plans

HIGHLIGHTS

— With an outstanding product, laser-focused marketing and supremely designed packaging, you’ll find your niche however crowded the field may seem.

— Put out engaging content that keeps customers on your site or page.

— You can never have too much attention to detail.

— Learn everything you can from every stage of your journey.

— You have to spend money to earn money. There are no two ways about it.

— While it’s vital to continually invest in your business’ growth, it can be precarious if you don’t keep tabs on your finances.

— Be upfront and sincere with your customers, your staff, your suppliers and everybody else whom you do business with.

— Offer reward programs for loyal customers as a gesture of appreciation.

— Systems and processes should be firmly in place to make sure setbacks or losses are minimal.

— “Influencer marketing is very much alive.”

RESOURCES

https://www.facebook.com/myobvi

http://www.myobvi.com/