In this episode, I’m joined by Oleg Tolkachev, Chartered Marketer and Group Marketing & Communications at UniCredit Bank in Milan—one of Europe’s largest and most influential financial institutions.

We're currently in an era where every marketing dollar is under the microscope, Oleg’s leadership in building data-driven, high-impact strategies has become a benchmark for excellence in the financial sector.

Together, we have an open conversation covering:

• How intelligent marketing can align with organizational goals to drive real impact
• Striking the right balance between agility and long-term strategic thinking
• What it takes to thrive in an ever-evolving marketplace—straight from the heart of one of Europe’s financial powerhouses