In this episode, I’m joined by Francesca Uriri, a seasoned business leader and communications expert with a career spanning DEI leadership, and strategic brand transformation across global organisations such as Uber and now, Meta.

In an era where authenticity, agility, and inclusive communication are critical, Francesca’s work at the intersection of product equity, digital strategy, and DEI makes her uniquely positioned to decode what brands must prioritise to stay relevant and responsible.

Together, we dive into:

• The essential elements of a high-impact business communication strategy
• How to build inclusive messaging that’s meaningful—not just performative
• Navigating the rise of AI, deepfakes, and digital disruption without losing the human touch

From big-picture thinking to tactical insight, Francesca brings clarity, authenticity, warmth, and hard-earned wisdom to one of the most important conversations marketing and communication professionals need to have right now.

In this episode, I’m joined by Francesca Uriri, a seasoned business leader and communications expert with a career spanning DEI leadership, and strategic brand transformation across global organisations such as Uber and now, Meta.

In an era where authenticity, agility, and inclusive communication are critical, Francesca’s work at the intersection of product equity, digital strategy, and DEI makes her uniquely positioned to decode what brands must prioritise to stay relevant and responsible.

Together, we dive into:

• The essential elements of a high-impact business communication strategy
• How to build inclusive messaging that’s meaningful—not just performative
• Navigating the rise of AI, deepfakes, and digital disruption without losing the human touch

From big-picture thinking to tactical insight, Francesca brings clarity, authenticity, warmth, and hard-earned wisdom to one of the most important conversations marketing and communication professionals need to have right now.

In this episode, I’m joined by Oleg Tolkachev, Chartered Marketer and Group Marketing & Communications at UniCredit Bank in Milan—one of Europe’s largest and most influential financial institutions.

We're currently in an era where every marketing dollar is under the microscope, Oleg’s leadership in building data-driven, high-impact strategies has become a benchmark for excellence in the financial sector.

Together, we have an open conversation covering:

• How intelligent marketing can align with organizational goals to drive real impact
• Striking the right balance between agility and long-term strategic thinking
• What it takes to thrive in an ever-evolving marketplace—straight from the heart of one of Europe’s financial powerhouses