In this episode, we dive into an exciting conversation with Marc Rickard, Finance director at GAC, a leading musical instrument retailer.

This episode dives into the unique challenges of running an eCommerce business in the music industry and explores how data, omnichannel strategies, and AI are shaping the future of retail.

Key Highlights:

·      The role of analytics in eCommerce success

·      Challenges of selling musical instruments online

·      Balancing profitability and competitive pricing

·      The impact of omnichannel retail on customer experience

·      Black Friday strategies for maximizing sales

·      Future trends in AI and composable commerce

Guest: Marc Rickard, Finance Director, GAK

Host: Vikram Saxena, CEO, BetterCommerce

Listen now for expert insights into the evolving world of digital commerce!

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#eCommerce #RetailTech #DigitalTransformation #Omnichannel#ComposableCommerce #DataDrivenMarketing #BetterCommerce #Podcast